Vertex Precision (name changed) manufactures specialised mechanical components and sensors for the automotive and aerospace supply chains. Operations in Pune (India), Stuttgart (Germany), and Monterrey (Mexico). Total revenue: $28M annually. 58 sales representatives across 3 countries.
The global sales planning meetings were chaotic. India pipeline in INR. Germany in EUR. Mexico in USD and MXN. Conversion rates applied inconsistently. Forecast presentations required 3 separate reports that finance then manually consolidated — a process that took 4 days each month and was routinely inaccurate.
Multi-Currency Pipeline: The Problem
Beyond the administrative burden, the currency inconsistency created real strategic blind spots. A €500K opportunity in Germany looked comparable to a ₹4.2 Cr opportunity in India — but at prevailing rates they were different sizes. When comparing rep performance across countries, the numbers meant different things.
The VynDeal Global Deployment
Each country team uses VynDeal in their local currency: INR for India, EUR for Germany, USD for Mexico. VynDeal's exchange rate engine (updated daily from live rates) converts all opportunities to USD base for consolidated reporting, with the ability to view in any currency.
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Cross-Border Deal Insights
Once all three markets were in one system, Vertex discovered that German automotive OEMs were specifying components that were then manufactured by their Mexican or Indian Tier-1 suppliers. Three separate deals in three countries were actually connected to the same German OEM design specification. This previously invisible connection allowed coordinated pricing and a stronger group-level relationship with that OEM. The combined deal value: $4.2M.
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"We are now a global sales team, not three separate national teams. The ability to see a German OEM's specification requirements connecting to Mexican and Indian production orders in one view — that's genuinely transformative for how we sell." — Global VP Sales, Vertex Precision