How Luminar Electric Tracked ₹100 Cr of 18-Month EV Deals Without Losing Momentum

Luminar Electric Components (name changed) supplies reed switches, Hall sensors, and current sensors for electric vehicle battery management systems. Their customers include EV OEMs and Tier-1 automotive suppliers in India, Germany, and South Korea. A typical design-in cycle runs 14–20 months from first sample to production PO.

With ₹100+ Cr of pipeline across these long cycles, the company faced a fundamental question: how do you maintain deal momentum, track multi-stakeholder relationships, and forecast revenue accurately when individual deals span multiple financial years?

The Long-Cycle Management Challenge

Standard CRM pipeline management breaks down at 6 months. Most systems — and most managers — interpret a deal that hasn't moved in 90 days as a dead deal. For Luminar, a deal not moving for 90 days is often completely normal — it might be sitting in customer qualification testing, which can take 3–6 months and requires no action from the sales team.

What VynDeal Built for Long-Cycle Management

The German OEM Partnership Story

One of Luminar's most significant deals — a ₹18 Cr annual supply contract with a German EV module manufacturer — was tracked in VynDeal for 22 months before the PO arrived. During that period, three contacts at the customer changed roles. VynDeal's activity history allowed Luminar to brief each new stakeholder within 10 minutes — maintaining continuity that the customer commented on explicitly in their first production review meeting.

"When the new Head of Procurement at our German customer took over, our rep was able to walk through 22 months of technical decisions, pricing history, and agreed terms in one meeting. The customer said: 'This is the most professional supplier onboarding we've seen.' That deal would have been at risk without complete CRM history." — Export Director, Luminar Electric