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📋 Case Study · Magnetic Components

How Magnova Industries Stopped Losing Deals to Forgotten Follow-Ups

A magnetic components manufacturer eliminated missed follow-ups entirely using VynDeal automation — improving conversion by 31% and recovering ₹1.8 Cr in stalled deals.

🌍 India + Japan + South Korea 👥 19 reps, pan-India + Asia exports ⏱️ 30 days to full follow-up automation 📅 April 2026

Magnova Industries (name changed) manufactures permanent magnets, magnetic assemblies, and magnet systems for EVs, industrial motors, and consumer electronics. With 19 sales reps covering India and export markets in Japan and South Korea, the company had a strong product portfolio but a follow-up discipline problem that was costing them ₹2+ Cr annually.

The problem was simple: reps were making calls and sending emails — but not scheduling next steps. A promising call would end with "I'll follow up next week" — a mental note with no system backing it. The note evaporated. The follow-up happened 3 weeks later, if at all.

Follow-Up Discipline Audit — Before VynDeal
200 qualified leads, 3-month analysis
Leads with next-action date set
22% had a date
Followed up on correct date
14% on time
Converted to quote within 30 days
18% quoted
Converted to PO within 90 days
9% closed

The VynDeal Follow-Up System

Three changes were made:

  1. Mandatory next-action date — VynDeal requires a follow-up date before a call activity can be saved. The discipline is enforced by the system, not the manager.
  2. Morning follow-up digest — Every rep receives a push notification at 8am with today's follow-up list. Overdue calls are marked red. Today's calls are amber. This week's calls are green.
  3. Manager escalation for hot leads — Any lead marked "Hot" or "RFQ" that hasn't been touched in 7 days triggers a manager alert. Not punitive — just a flag.
31%
Conversion rate improvement in 30 days
₹1.8Cr
Recovered from stalled deals reactivated by alerts
94%
Follow-up on-time rate (vs 14% before)
7days
Maximum allowed hot lead inactivity before manager alert
Follow-Up Compliance — Before vs 30 Days After
200 leads tracked in both periods
Before: next-action set
22%
After: next-action set
97%
Before: on-time follow-up
14%
After: on-time follow-up
94%
Before: 90-day conversion
9%
After: 90-day conversion
24%

🚀 How many hot leads haven't been contacted this week in your pipeline?

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Japan and Korea: Cross-Border Follow-Up Challenges

Magnova's Japan accounts had a cultural follow-up pattern that differed from India: Japanese buyers expected more formal, more frequent communication — but were less likely to respond if the communication felt generic. VynDeal's activity notes allowed reps to capture personal context: "Tanaka-san prefers email over phone. Last discussed BMS application for their new inverter platform launching Q3. Send updated datasheet after spec finalisation." This contextual follow-up significantly improved response rates from Japanese accounts.

94%
On-time follow-up rate
↑ from 14%
31%
Conversion improvement
30-day period
₹1.8Cr
Stalled deals reactivated
Manager alerts triggered

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