Marketing ROI is one of the most discussed and least understood metrics in B2B business. CMOs talk about CPL, impressions, and share of voice. CFOs care about one thing: for every rupee spent on marketing and sales, how many rupees come back as revenue?
The Only ROI Equation That Matters
Marketing + Sales ROI = Revenue Attributed to Marketing / (Marketing Spend + Sales Costs)
If you spent ₹50L on marketing and ₹1.2Cr on sales salaries last year, and ₹8Cr in revenue is attributable to those activities, your combined S&M ROI is ₹8Cr / ₹1.7Cr = 4.7× — meaning every rupee invested returns ₹4.70. Now you can benchmark, improve, and communicate to the board.
Building Your ROI Calculation
Track all marketing spend by channel
Exhibitions (₹25L), LinkedIn (₹4L), Google Ads (₹2L), Content (₹3L), PR (₹2L) = ₹36L total. Each channel tracked separately.
Tag every lead with source and campaign
Source = Exhibition. Campaign = Electronica India 2026. This allows attribution when the deal closes 12 months later.
Calculate revenue by source
When deals close in VynDeal, revenue is automatically attributed to source. Sum revenue by campaign = marketing attribution.
Calculate ROI by channel
Exhibition spend: ₹25L. Exhibition-attributed revenue: ₹2.1Cr. Exhibition ROI: 8.4×. LinkedIn spend: ₹4L. LinkedIn revenue: ₹1.2Cr. LinkedIn ROI: 30×. Cut exhibitions. Double LinkedIn.
💡 VynDeal ROI reporting
The VynDeal campaign dashboard shows spend vs pipeline vs revenue for every marketing activity. Your board presentation writes itself.
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